Growing your mortgage business centers on finding the correct audience based on specific demographics and characteristics. Pinpointing your target market is critical as it impacts the effectiveness of your marketing campaign and the return on investment (ROI) for the sales team.

In this article, you will find nine tips to grow your mortgage business.

Implement a CRM system

Consider integrating a customer relationship management (CRM) system into your current process if you haven’t already. This software may help you manage your consumers, react swiftly to their demands, provide customized service, and establish marketing campaigns built on automation.

Follow up with existing and previous clients

In addition to traditional word-of-mouth, buyers depend extensively on evaluations from previous customers when deciding with whom to conduct business. To ensure you leave a great impression on the individuals you work with, you should follow up with the present and former borrowers to demonstrate your concern. This may significantly enhance the likelihood that your clients will suggest you.

Request customer testimonials

Once you have successfully financed a mortgage for a client, request that they write a review of their experience, ideally on Google, Facebook or Yelp. Consumers place great faith in this form of feedback, so reviews are a crucial method to demonstrate to potential borrowers that you’re their best choice.

Be innovative with your branded merchandise

Providing promotional items that people will use is a simple method to showcase your business to customers. Pens, water bottles, and notebooks are classic promotional goods, but you can also get creative with coasters, koozies, ice molds, and power banks. Several unique and valuable products may be great marketing tools for your company.  These may be used as part of your networking or at speaking events.

Improve your lead conversion rates

Reducing the length of time between points of contact is an additional crucial factor for increasing lead conversion. Create a follow-up plan that combines phone calls, SMS marketing, and emails to keep leads engaged and your company in mind.

Write a blog

A blog showcasing your breadth of mortgage expertise is one method for attracting recurring visitors to your website. Being an industry leader or an expert in your field will boost your company’s name and reputation online. The more online content you publish increases, the chances of landing potential clients.  You can score some bonus points by creating a YouTube channel!

Create a content calendar

While considering your marketing objectives, it is crucial to building a content calendar that helps you remain organized and maintains your business at the forefront of your audience’s minds. By regularly publishing fresh material, your site’s viewers will acquire the habit of consuming and sharing it.

Leverage social media

Social media is one of the most convenient methods to communicate with prospective borrowers and make your brand more visible. When they have questions about a company’s items, they want the opportunity to send a short message or tag it. This is a key strategy for driving more exposure to your website and increasing leads.

Send an email drip campaign

Email drip campaigns may be a simple approach to connecting and enlightening your audience. Be concise and provide the facts your potential borrowers want to see when sending emails.

Conclusion

As a mortgage lender, you are always searching for new methods to enhance production, create new leads, and improve your business’s efficiency and performance. Fortunately, with the proper tools and mentality, you and your team of loan officers may make significant progress toward your goal of growing your mortgage business.