General Info Archives

Automated Marketing Solutions Maximize Efficiency for Loan Officers

By Adam Zima|2024-03-14T23:21:38+00:00March 14th, 2024|

How to Get Started with Marketing Automation Embarking on the automation journey might seem daunting, but breaking it down into manageable steps can simplify the process: 1. Assess Your Needs: Identify the areas within your workflow that are time-consuming or prone to human error. These are your prime candidates for automation. 2. Research Tools: Look for automation tools that cater specifically to the mortgage industry or offer customization options that meet your unique needs. 3. Start Small: Begin with automating one or two tasks, such as email marketing or lead management, before expanding to other areas. 4. Integrate Systems: Ensure that your automation tools integrate seamlessly with your existing CRM, loan origination software, and other key systems. 5. Train Your Team: Ensure everyone involved understands how to use the automation tools effectively. This might involve formal training sessions or hands-on workshops. 6. Monitor and Adjust: Regularly review the performance of your automated tasks. Be prepared to adjust your strategy based on feedback and results.

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Mortgage CRM On the Go, Introducing MloFlo Mobile

By Adam Zima|2024-03-02T15:15:55+00:00February 29th, 2024|

What Can You Expect from the MloFlo Mobile: Seamless Integration: Enjoy the MloFlo mortgage CRM features you know, love and count on, now optimized for mobile use. Workflow Automation: From lead capture to loan closure, automate your tasks and notifications, ensuring you never miss a beat. Real-Time Updates: Stay informed with instant access to client information, application statuses, and communication logs. Effortless Communication: Connect with clients and team members on the fly, ensuring timely responses and updates.

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Loan Officers Gain Competitive Advantage

By Adam Zima|2024-02-07T21:45:42+00:00February 7th, 2024|

Loan Officers Gain Competitive Advantage Through MloFlo’s Latest Agent Insights Integration Seminole, FL February 7, 2024 MloFlo, a leading provider of mortgage CRM and Point of Sales (POS) software, recently announced a new integration that empowers lenders with cutting-edge agent ... Read more

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Lessons Learned: As a Mortgage Broker – What You Should Know

By Adam Zima|2022-12-06T20:57:46+00:00December 6th, 2022|

https://www.youtube.com/watch?v=4ytUqtWtfos Mortgages are a complicated system that takes a lot of studying and hard work to succeed. It is important to know as much as you can in order to ensure success. This video is for all the new mortgage ... Read more

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The 7 Habits Of Highly Successful Mortgage Brokers

By mloflo|2022-11-02T21:05:13+00:00September 21st, 2022|

Want to take a look behind the scenes of successful mortgage brokers? Success in every area demands the development of excellent work habits; a mortgage broker is no exception. Although several variables distinguish the top brokers from the others, you ... Read more

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Are You Doing These 9 Things To Grow Your Mortgage Business?

By mloflo|2022-11-02T21:06:24+00:00September 8th, 2022|

Growing your mortgage business centers on finding the correct audience based on specific demographics and characteristics. Pinpointing your target market is critical as it impacts the effectiveness of your marketing campaign and the return on investment (ROI) for the sales ... Read more

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7 Marketing Strategies for New Loan Officers

By Adam Zima|2022-07-27T15:00:05+00:00July 27th, 2022|

Here are the best marketing strategies for new loan officers! According to the US Bureau of Labor Statistics, loan officers earn an average of $64,660 or $31 per hour. However, 10% of loan officers earn more than $135,000. That's quite ... Read more

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How Loan Officers can build their book in a changing market

By mloflo|2022-07-20T19:41:53+00:00July 8th, 2022|

Ways Loan Officers Can Build Their Books in a Changing Market The mortgage industry is in a state of flux, with new rules and regulations being put into place all the time. This can make it difficult for loan officers ... Read more

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