Loan Officer Marketing: How Many Touchpoints Does It Take to Stay Top of Mind?

You sent a well-crafted email, got no response, and assumed the lead wasn’t interested. But the reality is—they probably didn’t even remember your name.

In the world of loan officer marketing, attention is everything. Whether you’re nurturing a homebuyer or staying in touch with an agent, success doesn’t come from a one-time message—it comes from consistent, strategic communication across multiple channels. In this post, we’ll break down the research on how many touchpoints it takes to stay top of mind—and how smart marketing can help you build trust, recognition, and stronger relationships.

The Rule of 7: A Core Principle in Loan Officer Marketing

Marketing studies have long emphasized the “Rule of 7”: a prospect needs to see or hear your message at least seven times before taking action. This principle is foundational in effective loan officer marketing, especially in a crowded digital space. According to The Financial Brand, getting noticed takes more repetition than most professionals realize.

Add to that the stats:

• Email open rates hover around 20–30%

• SMS open rates are as high as 98%

• MMS with images or video boosts retention and recognition

If you’re relying solely on one email to convert a lead, you’re not doing loan officer marketing—you’re rolling the dice.

Multi-Channel Messaging: The New Standard in Loan Officer Marketing

Successful loan officers don’t just rely on one method of communication—they use email, SMS, and MMS together to create a surround-sound effect that builds recognition.

• Email is best for educational content, long-form value, and consistent updates.

• SMS works for quick reminders, status checks, and real-time communication. It’s the most immediate tool in your marketing arsenal. As Forbes emphasizes, strategic SMS marketing is essential for standing out.

• MMS adds a visual edge—ideal for branding, walkthrough videos, or sending snapshots that boost memorability. As noted in this article, messaging is becoming the dominant form of consumer engagement.

Modern loan officer marketing means meeting people where they are—and making each message count.

How Many Touchpoints Does It Really Take?

Most experts agree that it takes 7–13 touchpoints to turn a lead into a meaningful conversation. And those touchpoints should span different formats and timing. Forbes explains that repeated exposure to consistent messaging helps establish trust and familiarity—both essential in mortgage relationships.

Here’s a sample week-by-week breakdown for your loan officer marketing strategy:

• Week 1: Send a personalized welcome email.

• Week 2: Follow up with an SMS check-in.

• Week 3: Send a branded MMS with a helpful resource.

• Week 4: Email a valuable tip or update relevant to their home search or financing.

And when should you send these messages? These timing tips offer insight into when your audience is most likely to engage.

Why Consistency Is the Heart of Loan Officer Marketing

Every message you send does more than deliver info—it strengthens your personal brand. Great loan officer marketingdoesn’t rely on luck or occasional check-ins. It’s systematic. It’s intentional. It keeps your name in the inbox, on the phone screen, and top of mind when it matters most.

When you drop the ball on follow-up, someone else picks it up. A lack of consistency leads to forgotten names, missed deals, and broken momentum.

Make Consistent Marketing Easy with Mloflo

The good news? You don’t have to manage all this manually.

At Mloflo, we built a CRM that simplifies loan officer marketing by automating your email, SMS, and MMS outreach—all while keeping it personal. Our system helps you:

• Stay top of mind with strategic follow-up

• Deliver messages across multiple channels effortlessly

• Customize campaigns to match your voice and goals

Whether you’re nurturing cold leads or staying in sync with referral partners, Mloflo makes sure you never miss a beat—and never miss an opportunity.

Final Thought: If They Remember You, They Choose You

In loan officer marketing, the game is recognition. If you’re not showing up regularly, you’re not showing up at all.

By embracing consistent, multi-channel communication, you build a brand that people remember—and trust. And with the right system backing you, staying connected doesn’t have to be a struggle. It can be seamless.