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Mortgage Lead Conversion: How to Stand Out When Borrowers Are Comparison Shopping

By Kate Sievert|2025-07-18T11:46:30-04:00July 18th, 2025|

Mortgage Lead Conversion: How to Stand Out When Borrowers Are Comparison Shopping In today’s digital-first mortgage market, most borrowers aren’t just filling out one application and waiting patiently. They’re shopping—comparing lenders, rates, speed, service, and response time. If you’re not ... Read more

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By Kate Sievert|2025-06-25T12:58:21-04:00June 25th, 2025|

Are You Using Your Mortgage CRM to Its Fullest Potential? Most loan officers think of their mortgage CRM as a place to store contacts or send drip emails. But if that’s all you’re using it for, you’re barely scratching the ... Read more

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