Here are the best marketing strategies for new loan officers! According to the US Bureau of Labor Statistics, loan officers earn an average of $64,660 or $31 per hour. However, 10% of loan officers earn more than $135,000. 

That’s quite an inspiring income, especially for new loan officers, but quite possible to achieve if you use proven strategies.  In this article, you will learn several proven marketing strategies for new loan officers to help you grow your business.

1. Keep yourself updated on current marketing trends

The majority of Internet users anticipate brands to be informative, entertaining, and educational in the content they create. Only a few people say they prefer traditional types of advertising.  Being a loan officer, adapting to current content marketing trends can help you in:

• maintaining relationships with previous customers, and
• attracting the attention of new mortgage customers

2. Personalize services to your customers 

Develop relationships with your customers that will last beyond the transaction. To stay ahead of other loan officers, in addition to the information on their loan application, you should know about: 

• their favorite hobbies
• their family
• their career and what they hope to achieve

Digging deeper will guide you in creating personalized services based on your customers’ preferences. How busy are they? When is the most convenient time to communicate? How can you help make their loan process run smoothly?

3. Consistently showcase your brand on social media

Create regular social media content that provides valuable information to your customer base. You can stand out by frequently posting:

• articles and tips that respond to common customer inquiries
• videos with educational content related to mortgage lending or home buying 
• a photo gallery of happy borrowers with the home they closed on

4. Reach out to your community

Loan officers may find potential homebuyers anywhere around you. They might even be living a few blocks from you. The more active you are in your community, the more likely you are to meet them.  Get involved in community and charity events and be visible. Let members of your community see you as a person and build trust in you because soon, they might reach out to you when they decide to apply for a mortgage. 

5. Strengthen your customers’ reviews online

Most potential customers spend their time reading online reviews before choosing a loan officer. Good customer reviews are important and help with your visibility on Google and whether a customer is likely to select your business.  Make asking for reviews a regular part of your process.  If you deliver great service, then your excellent online reputation will reflect this.  However, negative reviews are inevitable. If you receive a negative review, reach out to the customer and fix the issues they encountered.  View it as a learning experience and adjust your process to make things run more smoothly next time.

6. Get listed

Being active on social media is great. However, it’s even more impactful if you can get your business listed on websites that buyers already know. 

• Secure backlinks from appraisers, agents, and others in your professional circle.  They may list recommended resources on their websites.
• Consider posting advertisements on real estate and mortgage directory websites. 
• Keep a regular connection with the professionals in the industry you know. In that way, they might reach out to you when there are customers who want to process a loan.  Nurture these relationships and ask for referrals!

7. Stay up to date by attending industry events

You need to keep up to date with what’s happening in the real estate and mortgage industries to offer expert-level service to your customers. Attend conferences, seminars, and lectures from professional associations. 

Final Thoughts On Marketing Strategies For New Loan Officers

Establish a content strategy for your brand online and always take time to connect with the community around you. By using multiple marketing strategies for new loan officers, your business will grow, and you will succeed.   Ask us how the right Mortgage CRM software can help!