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borrower experience

Mortgage Lead Conversion: How to Stand Out When Borrowers Are Comparison Shopping

By Kate Sievert|2025-07-18T11:46:30-04:00July 18th, 2025|

Mortgage Lead Conversion: How to Stand Out When Borrowers Are Comparison Shopping In today’s digital-first mortgage market, most borrowers aren’t just filling out one application and waiting patiently. They’re shopping—comparing lenders, rates, speed, service, and response time. If you’re not ... Read more

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The Mortgage Process: Why Every Loan Officer Needs a Step-by-Step System

By Kate Sievert|2025-07-01T12:14:17-04:00July 1st, 2025|

The Mortgage Process: Why Every Loan Officer Needs a Step-by-Step System As a loan officer, one of the biggest reasons deals fall through is a lack of structure. Without a defined, repeatable mortgage process—and a way to clearly communicate it ... Read more

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